Thursday, July 06, 2006

The theory of the long tail

Thursday 6 July 2006

The Independent Extra today has a cover article on how consumers have taken control of popular culture, and virtually insisted that a wide choice of goods and services are available.

The article is based on a new book called 'The Long Tail' by Chris Anderson. I think it could be very influential this year, in the same way the Tipping Point and Blink have been.

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